{"id":357,"date":"2021-04-07T08:25:51","date_gmt":"2021-04-07T08:25:51","guid":{"rendered":"http:\/\/eckommunikation.dk\/?p=357"},"modified":"2021-04-07T12:41:08","modified_gmt":"2021-04-07T12:41:08","slug":"hvad-er-det-saerlige-ved-netop-jeres-virksomhed","status":"publish","type":"post","link":"https:\/\/eckommunikation.dk\/?p=357","title":{"rendered":"Hvad er det s\u00e6rlige ved netop jeres virksomhed?"},"content":{"rendered":"\n<p>\u201cHvad er det s\u00e6rlige ved netop jeres virksomhed?\u201d<\/p>\n\n\n\n<p>Det er det sp\u00f8rgsm\u00e5l, som jeg stiller ved f\u00f8rste m\u00f8de, n\u00e5r jeg hj\u00e6lper sm\u00e5 nystartede virksomheder.<\/p>\n\n\n\n<p>Virksomhedsejerne t\u00e6nker typisk f\u00f8r m\u00f8det:<br><br>\u201cJeg vil have lavet en hjemmeside\u201d.<br>\u201cJeg vil have min virksomhed p\u00e5 de sociale medier\u201d.<br>Og s\u00e5 h\u00e5ber de p\u00e5, at kunderne finder vej til dem. <\/p>\n\n\n\n<p>Samtidig er de lidt i tvivl. For der er s\u00e5 mange forskellige udbydere af kommunikation og marketing. Ja, nettet sv\u00f8mmer n\u00e6rmest over af velmenende webinarer og annoncer med den slags.<\/p>\n\n\n\n<p>Men ofte skal vi starte et andet sted.<\/p>\n\n\n\n<p>Som nystartet virksomhed er  det min erfaring, at du med fordel kan overveje disse sp\u00f8rgsm\u00e5l:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hvilken forandring kan du helt konkret skabe for andre?<\/li><li>Hvad kendetegner de m\u00e5lgrupper, du helt pr\u00e6cist henvender dig til?<\/li><li>Hvad er dine styrker og muligheder i forretningen?<\/li><\/ul>\n\n\n\n<p>Disse sp\u00f8rgsm\u00e5l (og flere andre) er hele fundamentet for fx hvilke kanaler, du b\u00f8r v\u00e6re til stede p\u00e5. Og hvordan du bedst kommer ud med dit indhold (og varierer det), s\u00e5 du r\u00f8rer din m\u00e5lgruppe &#8211; og de v\u00e6lger dig.<\/p>\n\n\n\n<p>Det ved de store virksomheder godt (med egne kommunikations- og marketingafdelinger).<\/p>\n\n\n\n<p>For de sm\u00e5 virksomheder er det min erfaring, at selvom folk har t\u00e6nkt en masse. Selv om de s\u00f8ger hj\u00e6lp p\u00e5 nettet, s\u00e5 har nogle virksomhedsejere stadig brug for \u00e9n med viden om kommunikation og marketing, der kan coache dem, s\u00e5 de finder svarene. Uden at de bliver fl\u00e5et \u00f8konomisk.<\/p>\n\n\n\n<p>Fordi de har en anden faglighed selv, noget som de br\u00e6nder for (som ikke er marketing).<\/p>\n\n\n\n<p>H\u00f8r fx hvad Cecilie Kloster Olsen fra velv\u00e6rehuset Levebobler skrev, da hun evaluerede min hj\u00e6lp (<a rel=\"noreferrer noopener\" href=\"http:\/\/eckommunikation.dk\/?page_id=141\" target=\"_blank\">under Referencer<\/a>).<\/p>\n\n\n\n<p>Har du ogs\u00e5 brug for hj\u00e6lp til marketing? <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-cyan-bluish-gray-background-color\" href=\"http:\/\/eckommunikation.dk\/?page_id=9\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt mig gerne<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHvad er det s\u00e6rlige ved netop jeres virksomhed?\u201d Det er det sp\u00f8rgsm\u00e5l, som jeg stiller ved f\u00f8rste m\u00f8de, n\u00e5r jeg&hellip;<\/p>\n","protected":false},"author":1,"featured_media":360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[8,7],"class_list":["post-357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-smaa-virksomheder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hvad er det s\u00e6rlige ved netop jeres virksomhed? - Elsebeth Christensen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/eckommunikation.dk\/?p=357\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvad er det s\u00e6rlige ved netop jeres virksomhed? - Elsebeth Christensen\" \/>\n<meta property=\"og:description\" content=\"\u201cHvad er det s\u00e6rlige ved netop jeres virksomhed?\u201d Det er det sp\u00f8rgsm\u00e5l, som jeg stiller ved f\u00f8rste m\u00f8de, n\u00e5r jeg&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/eckommunikation.dk\/?p=357\" \/>\n<meta property=\"og:site_name\" content=\"Elsebeth Christensen\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T08:25:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T12:41:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/eckommunikation.dk\/wp-content\/uploads\/2021\/04\/Veje-krydser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/eckommunikation.dk\/?p=357\",\"url\":\"http:\/\/eckommunikation.dk\/?p=357\",\"name\":\"Hvad er det s\u00e6rlige ved netop jeres virksomhed? 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